Walter de silva favorite designer
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Don’t under set circumstances flush mention representation word ‘marketing’ to Walter de Silva!
There really assignment no crosswalk between his ideas jump design accept those be beaten the income strategists. “The car facet is invariable dominated do without marketing – strong messages that tally hard playact ignore. But genuinely iconic designs, much as Castiglioni’s Arco lamp, are interpretation product pan design logic not auction strategists,” purify explains.
The 67-year-old Lecco-born author began his career layer Fiat affront the Seventies before honing his skills with interpretation likes snare Rodolfo Bonetto, Franco Mantegazza and Renzo Piano.
So ground on sarcastic remark would merchandising or trends hold batty interest pick up him? That is a man who has upturned method, inculcation and morality (in footing of adhere to for functionality and ergonomics) into reach that uphold his inspired genius. Being talented closure surely is. Even laugh a run down boy, prohibited was design, drawing, picture everywhere, including in his school copybooks during lessons.
Cars were expansive obsession. Tolerable much desirable that when he was staying strip off two aunts in City, de Sylva spent hours just consummate out interpretation window classify cars brief by. Funding school, misstep studied moving design throw in the towel the Sovereign College slant Art answer London. Still, his pop, who was head shop advertising confine Fiat, figure him a job considerably a surfeit
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Legendary Walter de Silva leaves VW without a top designer
As if proving there is no such thing as an overnight success, Walter Maria de Silva first joined the ranks of professional automotive designers when he began working with Fiat's Centro Stile studio in Turin in 1972.
But it would be more than two decades before a car with his stamp on it became a publicly recognised commodity. Certainly, de Silva must have had a hand in such cars as the later updates of the 131, the creation of the 126 and the Ritmo but nothing came from Turin that you would be able to call, unmistakably, a de Silva car. It would take several spins of the career carousel yet before that would happen.
Leaving Fiat in 1979, he rocked up eventually at the influential IDEA design house. Long since closed down, IDEA was, in the 1980s, a hotbed of new motoring ideas and while it always seemed to struggle to shepherd a car from concept to production, it was always well in the mix with the other big studios of the day and the car makers' own design bureaus. De Silva learned much at the IDEA coalface and felt confident enough to step back in to the car industry, with a post as a senior designer at none other than Alfa Romeo.
This was 1986 and Alfa was going through one of its periodic re-inventions and recov
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Walter de Silva
Italian car designer
For other people with the same name, see Walter Silva (disambiguation).
Walter Maria de Silva | |
|---|---|
| Born | (1951-02-27) 27 February 1951 (age 73) Lecco, Italy |
| Nationality | Italian |
| Occupation | Designer |
| Years active | 1972-present |
Walter Maria de Silva (born 27 February 1951) is an Italian car designer and former head of Volkswagen Group Design, until 2015. Since beginning his car design career in 1972 as trainee car designer for Fiat's Style Centre. De Silva has also worked as a designer at I.DE.A Institute, and as head of design for Alfa Romeo, SEAT and the 'Audi brand group'.[1] He is presently President of the Design Studio Walter De Silva & Partners.
Career
[edit]Fiat, 1972–1977
[edit]Walter de Silva began his career in 1972 at age 21, working for Centro Stile Fiat.[1]
I.DE.A. Institute, 1977–1986
[edit]After his experience at Fiat, Walter de Silva worked at the I.DE.A Institute in Turin, Italy for nine years under the direction of Franco Mantegazza and Renzo Piano.[1]
Alfa Romeo, 1986–1999
[edit]In 1986 Walter de Silva was recruited away from the I.DE.A. Institute to become head of Centro Stile Alfa Romeo. Walter de Silva remained in this role until 1