Biography philip kotler books download
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Philip Kotler has taken marketing to the next level.
I have been busy working on a number of new books with coauthors for Here is the list of books:
1. Philip Kotler and Giuseppe Stigliano, Redefining Retailing (Wiley, )
2. Philip Kotler and V. Kumar, Transformative Marketing, Macmillan,
3. Philip Kotler, Waldermar Pfoertsch, Fabio Guido Ulderico Ancorani, and Ivan Ureta Vanquero, Humanism in Marketing – Responsible Leadership and the Human-to-Human Approach, Springer
4. Philip Kotler, Hooi Den Huan, and Iwan Setiawan, Marketing The Future is Immersive, Wiley,
5. Philip Kotler, Hermawan Kartajaya, and Jacky Mussry, Reimagining Operational Excellence, Wiley
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Philip Kotler's Books
Philip Kotler's Books
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Philip Kotler has written over 70 books. You can find a list of them below.
1. Philip Kotler, Marketing Management:Analysis, Planning, and Control, Prentice-Hall,
(Subsequent editions , , , , , , , , ,
, , , , ). Kevin Lane Keller Joined as co-author in
2. Philip Kotler, Gerald Zaltman, and Ira Kaufman, Creating Social Change, Holt,
Rinehart, and Winston,
3. Philip Kotler, Marketing Decision Making: A Model-Building Approach, Prentice-
Hall,
4. Philip Kotler, Harold Guetzkow, and Randall L. Schultz, Simulation in Social
Administrative Science: Overviews and Case-Examples, Prentice-Hall,
5. Philip Kotler, Strategic Marketing for Nonprofit Organizations, Prentice-Hall,
(Subsequent editions in , , , , , ). Alan Andreasen joined
as co-author in
6. Philip Kotler, Principles of Marketing, Prentice-Hall, (Subsequent editions
, , , , , , , , , , , , , ,
). Gary Armstrong joined as co-author in )
7. Philip Kotler and Gary Lilien, Marketing Models, Harper & Row, It was revised
in and published by Prentice-Hall with the addition of K. Sridhar Moorthy as
third author.)
8. Philip Kotler and Keith Cox, Marketing Management and Strategy: A Reader,
Prentice-Hall,
9. Philip Kotler, Marketing Essentials, (later changed to
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